At Bethel Beverage, we honor the rich Ethiopian tradition of Tej, a honey wine cherished for centuries, while reimagining it for today’s world. Our flagship brand, Bethel Tej, blends authenticity with innovation, offering smooth, dry, and vegan varieties crafted with care.

Rooted in culture and guided by craftsmanship, we are more than a beverage company; we are storytellers of heritage and makers of modern experiences. Every sip of Bethel Tej reflects a journey that bridges tradition with innovation, bringing people together across generations and cultures.