Beauty for Ashes

The economic shock of COVID-19 brought real hardship to many families, ours included. In that season, we turned passion and curiosity into craft, creating the products that now define Bethel Beverage.

Through it all, one phrase guided us: beauty for ashes. It speaks of transformation, where loss becomes renewal, and brokenness is made whole. Ashes mark what was, but beauty unveils what can be: hope from despair, strength from struggle, joy from sorrow.

For us, beauty for ashes means turning adversity into purpose, carrying both the ashes of yesterday and the beauty being created today, and inviting you to raise a glass to what endures.

Cheers, The Bethel Team